Food Technology Magazine | Market Trends
Targeting the New Mainstream Market
Emerging demographic patterns—an aging population, fewer children, more multicultural consumers, and increasingly cost-conscious shoppers—are resetting product development priorities.
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The U.S. food and beverage landscape is shifting under the weight of powerful demographic and lifestyle changes that are reshaping what, where, and how Americans eat. At the same time, economic pressures and evolving social dynamics are elevating demand for affordable convenience, global flavors, indulgent treats, and functional foods with health benefits that go well beyond basic nutrition.
Data from a broad range of sources highlight four key themes influencing food choices today: 1) the surge …
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