That’s the (Zero-Proof) Spirit

Dry January. Sober October. No matter what catchy name it goes by, the worldwide movement to reduce alcohol consumption is inspiring a creative and technological revolution in zero-proof spirits and mocktails with an expanding array of ingredients, from whiskey and gin alternatives to tropical fruits and botanicals.

“More consumers view reducing or cutting alcohol as a positive step toward overall wellness ... and consumers increasingly expect alcohol-free options to offer the same sophistication…