Margaret Malochleb

Margaret Malochleb

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About the Author

Margaret Malochleb, Associate Editor, mmalochleb@ift.org
Margaret Malochleb

Food Technology Articles right arrow

Formulating for the Evolving GLP-1 Consumer

As the number of GLP-1 users continues to grow, it’s clear they are looking for more personalized, nutrient-dense food and beverage options to support their needs.

That’s the (Zero-Proof) Spirit

A visually oriented overview of low- and zero-proof spirits flavor, and ingredient trends.

Targeting Older Consumers

Older adults, numbering 124.4 million in 2025, represent an important and potentially untapped market for food and beverage companies.

Morning Meal Musts: Affordable, Portable, Protein-Rich

Global flavors, nostalgia, and better-for-you innovations add zest to the breakfast occasion.

What Consumers Want in 2026

Worn down by inflation and uncertain economic conditions, food and beverage shoppers want products that deliver tangible benefits per dollar.

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EP 4: Consumers Don’t Want to Change, So Why Are They

With up to 40,000 products in a grocery store, many consumers are on auto-pilot when deciding what products to buy.

EP 3: The Fuzzy Front End of Product Development

How human connection drives trends. Where do businesses start when they want to develop a new product and how do you know this product will be a hit with consumers?

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