Food Technology Magazine | Market Trends
Morning Meal Musts: Affordable, Portable, Protein-Rich
Global flavors, nostalgia, and better-for-you innovations add zest to the breakfast occasion.
Evergreen Thick & Fluffy Waffles are formulated with whole grains, vegetables, and avocado oil. Photo courtesy of Eat Evergreen
At the start of 2026, a convergence of trends continues to influence the breakfast occasion in the United States. Consumer preferences include comfort food with surprising twists; better-for-you options, with an emphasis on protein content and free-from claims; global flavors and cuisines that provide a sense of adventure; and plant-based, vegan, and/or organic choices that deliver a message of humaneness and environmental sustainability.
The financial circumstances of individual consumers and ag…
