Diet Hopping
CONSUMER TRENDS
Experimenting with a variety of diets and eating plans is among the latest trendy consumer behaviors aimed at healthier eating. According to the Hartman Group’s Health +Wellness 2019, half of adults have tried a new diet or eating approach in the past year, up from 40% who did so in 2017.
Young adults were the most likely to do so; that breaks out to 69% of Gen Z and 65% of Millennials versus 42% of Gen X and 34% of Baby Boomers. Health/wellness has replaced weight control as the top reaso…
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Food Technology Articles
Formulating for the Evolving GLP-1 Consumer
As the number of GLP-1 users continues to grow, it’s clear they are looking for more personalized, nutrient-dense food and beverage options to support their needs.
That’s the (Zero-Proof) Spirit
A visually oriented overview of low- and zero-proof spirits flavor, and ingredient trends.
Tackling Anemia With Turkey Berry
In Ghana, Achiever Foods is leveraging turkey berry, a local crop, to create food products that help combat anemia.
Targeting Older Consumers
Older adults, numbering 124.4 million in 2025, represent an important and potentially untapped market for food and beverage companies.
Morning Meal Musts: Affordable, Portable, Protein-Rich
Global flavors, nostalgia, and better-for-you innovations add zest to the breakfast occasion.
IFT Podcasts
EP 4: Consumers Don’t Want to Change, So Why Are They
With up to 40,000 products in a grocery store, many consumers are on auto-pilot when deciding what products to buy.
Episode 26: Food Industry Trends We're Predicting in 2021
Today’s podcast features Kelly Hensel, IFT’s senior digital editor, and John Ruff, IFT’s Chief Science and Technology Officer. This high-level discussion previews a few of the major trends that both Food Technology Magazine’s editorial team as well as IFT’s Science, Policy, and Innovation team expect to play a major role in 2021.