Shoppers Shift to Fresh
Single-serve packaging, fresh snacks, health claims, and gourmet ingredients are driving explosive growth in the $149 billion fresh food marketplace.
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Better alignment with today’s food lifestyle needs is fast accelerating food shoppers’ shift to fresh. From 2011 to 2015, annual growth in fresh perimeter departments of the supermarket—meat, produce, deli, bakery, seafood, and dairy—grew 5.1% versus the center store at 2.2% growth (Nielsen 2016a).
Fresh-format retailers (grocers with more than 50% of their sales from fresh) saw total store sales grow 9.8% in 2015. Retailers with 30% or less of sales from fresh reported a sales decline of 6.1%. …
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