CONSUMER TRENDS

Getting Fresh
Next to “free,” “fresh” has long been the most important food product attribute. A “fresh” label claim on food labels is extremely/very important for two-thirds of shoppers, according to HealthFocus. “Guaranteed to be fresh or you get your money back” tops the list of reasons 51% of consumers would purchase more at in-store delis, reports the International Dairy-Deli-Bakery Association. Fresh, high-quality fruits/vegetables and meats rank second and third (a clean neat store ranks f…