‘Shared Planet’ Tops Innova’s Trends List
Consumers’ environmental awareness and interest in next-generation plant-based foods are among the year’s defining trends, the research firm reports.
Consumers’ concerns about the health of the planet surpassed concerns about the health of the population for the first time in Innova Market Research surveys, prompting the food trend specialists at the company to designate “Shared Planet” as No. 1 on its list of Top 10 Trends for 2022.
“People watched the world burn and flood during the lockdown, and it continues,” says Innova Insights Director Lu Ann Williams. “And anyone with Gen Z kids most likely hears ab…
About the Author
Manual Feature
Latest News
Food Choice Reality Check
Martin Slayne, PhD, calls for ending the finger-pointing and focusing on collaboration, evidence-based science, and meaningful solutions for healthful food choices.
Formulating for the Evolving GLP-1 Consumer
As the number of GLP-1 users continues to grow, it’s clear they are looking for more personalized, nutrient-dense food and beverage options to support their needs.
That’s the (Zero-Proof) Spirit
A visually oriented overview of low- and zero-proof spirits flavor, and ingredient trends.
Targeting Older Consumers
Older adults, numbering 124.4 million in 2025, represent an important and potentially untapped market for food and beverage companies.
Morning Meal Musts: Affordable, Portable, Protein-Rich
Global flavors, nostalgia, and better-for-you innovations add zest to the breakfast occasion.