A Look at What’s New in Flavors, Colors, Inclusions, and More

CONSUMERS

Gen Alpha’s Impact

Gen Alpha kids (born between 2010 and 2025) favor adventurous tastes and spicy additions, socially responsible and health-forward options, and offerings that blend technology with their favorite brands, according to a recently published report from McCormick Flavor Solutions.

Not only do Gen Alpha kids have their own preferences, but they also have significant social and purchasing influence
and are already forming brand loyalties. In fact, 58% of parents say their chi…