Food Technology Magazine | Market Trends
The New Face of Private Label
Retailers are expanding and upscaling their private brand assortments as more consumers seek high-quality products at reasonable prices.
A packaging refresh extending across the full Aldi product line will put the Aldi name front and center on the discount retailer’s food and beverage packaging in a rollout that will take place over the next few years.
Thanks to TikTok influencers, Walgreens’ Nice! Gummy Mango Peelable Candy became a viral sensation, selling out soon after its launch in October 2023 and continuing to generate buzz on social media in 2024, when the drugstore chain introduced a second SKU (Gummy Banana). Gummy Peach, Gummy Burst Pineapple, and Gummy Watermelon have joined the lineup. “The interactivity of it is really cool, and it’s what makes the peelable candy really fun,” explained Marty Esarte, then vice president of Walgree…
