The color of a food is one way we decide what’s safe and attractive to eat. Yet, historically, color has been perceived as less important than other product attributes, according to M. Monica Giusti, associate chair and distinguished professor with The Ohio State University Department of Food Science and Technology.

That’s changing. In many countries around the world, questions about the safety of synthetic food dyes are triggering new rules and regulations around their use, which has left some f…

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About the Author

Danielle Beurteaux is a journalist who writes about science, technology, and food (@daniellebeurt and linkedin.com/in/daniellebeurteaux).

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