The Meal Solution Evolution
Makers of meal kits and prepared meals pivot to capitalize on the demand of distribution in multiple channels while meeting consumer's expectation for quality, variety, value, and healthfulness.
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Despite consumers’ apparent preoccupation with just about anything and everything food related (think celebrity chefs, television food shows, and trendy cookbooks), the reality is that most people don’t enjoy the meal-making process all that much. A high-profile study published a couple of years ago found that only 10% of consumers said they loved to cook while 45% said they hated it, and another 45% were somewhere in between on the love/hate spectrum (Yoon 2017).
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