Hitting the Health and Wellness Target
Healthy lifestyle brands help grow sales for both large and small food companies, but achieving success in this market is challenging thanks to consumers’ varied and ever-evolving expectations.
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Remember when taste, value, and convenience were the holy grail for food and beverage product developers? Meeting consumer expectations in those three areas was never easy, but recently it’s become even more challenging thanks to the addition of another overarching expectation: healthfulness. More than ever before, consumers are seeking out products that deliver health and wellness benefits, but the definition of what constitutes healthfulness varies considerably from one person to the nex…
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