Top 10 Food Trends
A dramatic shift in food preparation practices, a Millennial baby boom, and a strong focus on healthful, natural, and nutritional offerings are resetting priorities for food and beverage marketers.
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Despite the recent media preoccupation with clean labels and free-from foods, the food industry remains driven by convenience. Ready-to-drink tea and coffee—up 19.5% and 14.6%, respectively, in dollar sales for the year ended (Y/E) Oct. 1, 2016—were among the top 10 fastest-growing grocery categories last year. Sales of lunch combinations (e.g., premade sandwiches, snacks, and cheese/cracker kits) grew 14.4% (Figure 1, Nielsen 2016).
In the fresh aisles, strong performers included val…
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