The Changing Face of Natural Foods
Understanding what consumers think is and associate with ‘natural’ can significantly impact your product development and influence your products’ message.
What consumers see as “natural” is something that has been evolving over the past several years. Their notions of healthy and wholesome have changed somewhat, and this has impacted what they think about natural. What we are seeing in the marketplace is growth in food and beverage products that provide a range of natural benefits, especially those that focus on the inherent goodness of what is in products.
Some consumers have become more concerned about their food supply and what is in…
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