Winning Back Consumer Trust

For many years, a horde of special interest groups has led a continuous onslaught of attacks on the commercial food industry. These groups attack specific ingredients or production practices in the service of an intense, but typically narrow agenda. Many attacks are answered by the targeted company or food category association, while groups like IFT and the International Food Information Council (IFIC) attempt to mitigate potential damage by promoting a scientific, fact-based understanding of fo…