Keeping Pace In 2007

IFT closed out 2006 with more than 200 million media impressions in news outlets—for the first time surpassing 100 million impressions in a calendar year. And 2007 is off to a favorable start.

On the heels of IFT expert commentary related to California spinach and Mexican quick-serve-restaurant foodborne illness outbreaks that closed out 2006, some tried-and-true messages on matters inherent to IFT’s scientific perspective rolled out recently in high-profile news outlets.

On the topic of functiona…