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More consumers are saying no to alcohol

When New Year’s Eve celebrants raised a glass for a toast as 2026 dawned, it’s likely that many of the beverages they enjoyed were nonalcoholic.

Just 54% of U.S. adults now say they drink alcohol, according to a Gallup Poll conducted this past summer. The 2025 figure was down from 58% in 2024 and is the lowest level in nearly 90 years of Gallup tracking. Gallup reports that prior to the most recent poll, the rate of nondrinkers has been under 60% …