Microwavable Foods Satisfy Need for Speed and Palatability
Food processors, ingredient vendors, and packaging suppliers are teaming up to meet the demands of on-the-go consumers who want quick food preparation and superior taste and texture.
Microwavable foods are changing, thanks to consumers’ increasing time pressure, nutritional awareness, and desire for foods that taste and smell like they were cooked in a conventional oven.
To meet these demands, food processors are creating a new generation of microwavable items for use at home as well as away from home, via convenience-store or office microwave. In many cases, the products’ success hinges on a combination of product reformulation and package redesign.
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