Food Technology Magazine | Market Trends
Consumers Dive Into Seafood Prep
Consumers’ comfort level with at-home seafood preparation is increasing, creating new market opportunities for seafood products.
Fish sandwich kits from East Coast Seafood Group feature buns, cheese, and tartar sauce, along with two crispy fish fillets. Photo courtesy of East Coast Seafood Group
Consumers are getting more comfortable with at-home seafood preparation. More than one in four seafood eaters (41%) cook it at home more often, and nearly half (49%) say they are very confident about seafood preparation, according to a 2025 report from FMI, The Food Industry Association. And that translates into new market opportunities, including a focus on more exotic species of seafood.
Moreover, the percentage of frequent seafood consumers who eat seafood two or more times weekly has grown fr…
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