Innovative, produce-based convenience products are capturing consumers’ attention. Single-serve French fry packs, sliced avocado bread, fresh‑cut salads, and corn‑on‑the‑cob bites are among the products reshaping the produce aisle.

In the fresh produce sector, berries, grapes, and avocados posted the largest gains in dollar sales last year, according to FMI, The Food Industry Association. Meanwhile, the top three vegetables shifted: potatoes, lettuce, and tomatoes were replaced by onions, c…

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About the Author

A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. (lizsloan@sloantrend.com).

E. Liz Sloan
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