New Research on GLP-1 Drug Users From IFF and Ingredient Innovation News

RESEARCH

New IFF report probes GLP-1 trends

IFF, a flavor, fragrance, and ingredient company, has released a new report highlighting how the rapidly growing market of GLP-1 medication users is reshaping the sensory experience and nutritional needs associated with eating and drinking. The report outlines how food and beverage manufacturers can better support the emerging consumer segment of GLP-1 medication users with products that align with their evolving preferences.

For example, 85% of GLP…