Evaluating ‘Natural’ Labels, Food Chain Cybersecurity Threats

Evaluating ‘natural’ labels
Grocery store shelves are increasingly filled with products sporting “all-natural” claims, but little research has been done to determine what consumers actually think the term conveys. A recent study in the Journal of Food Science attempted to shed some light on the topic.

Using immersive technology that simulated an in-store demo, the researchers found that while the all-natural label significantly improved consumers’ perception of produ…