Dana Cvetan

Closing keynote at IFT FIRST 2023

Goliath had massive size, fearsome strength, and an established reputation as a dominator. David had courage, cunning, and precision weaponry. Just imagine what they could have accomplished together!

Forget David versus Goliath—David and Goliath is the innovative new idea in town.

Locating the synergies and combining the strengths of large CPG companies with small, imaginative, scrappy startups is a new notion challenging the conventional thinking that small companies have an edge over large…

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In This Article

  1. Startups and New Ventures

About the Author

Dana Cvetan is a freelance writer based in Barrington, Ill. (danacvetan@gmail.com).
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