Embracing homely but edible fruit in the produce section of the supermarket has become de rigueur for consumers looking to strike a blow against food waste. But in the vast global battle, it’s far more important to reduce losses of crops and animals on the farm, to preserve them before they get to their end markets, and to raise foodstuffs more efficiently in the first place.
Indeed, while food waste at the supermarket and household levels has been getting more visibility in the media—and in the…