Intelligent Packaging Advances to Meet New Needs

Intelligent packaging conveys multifaceted information for different entities in the value chain. Brand owners, processors, distributors, and retailers use intelligent packaging to detect fraud and contaminants, ease loading and stock rotation, and enhance marketing. Consumers expect integrity, freshness, and authenticity. Post-consumer package processors require material identification and sorting assistance for efficient reuse and recycling. Essentially, intelligent packaging measures and comm…