Building Sustainable Partnerships for Innovation

General Mills’ concept of applied open innovation has proven to be a successful strategy, with more than 40 products now incorporating a significant amount of open innovation. In fact, around a quarter of new product growth at General Mills is now external partner-enabled, up from only 10% prior to the launch of General Mills Worldwide Innovation Network (G-WIN) five years ago.

We recognized early on that there are significant opportunities in applying principles of open innovation with som…