Volume 58, No. 1
Asking respondents to rate systematically varied combinations of features and benefits can help product developers identify product elements that consumers will like and that may differentiate one manufacturer and one offering from another.
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Volume 57, No. 12
Volume 57, No. 11
Northern California Section IFT (NCIFT) Suppliers Night
Pleasanton, California
Maryland Section IFT Suppliers Night
Owings Mills, Maryland
Aksarben Section IFT Suppliers Expo
Omaha, Nebraska
New York Section IFT Suppliers Day
Whippany, New Jersey